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Kendal Museum accredited as Quality Assured Visitor Attraction

06 Aug 2013

Kendal Museum staff are celebrating this week as they achieved the prestigious Visitor Attraction Quality Assurance Scheme (VAQAS) assessment, the scheme run by Visit England, that recognises customer service and visitor experience at attractions across the country.

The assessor praised the strong collections, recognising the effort that has gone into creating a well-balanced wildlife gallery and the considerable effort that has been put into modernising the Wainwright Gallery. He also praised the staff that “engaged well and were very knowledgeable.”

The assessor said “the Wildlife Gallery succeeds in presenting specimens from five continents in an imaginative and lively fashion that can be readily grasped by children” and the “exposition of Darwinian Evolutionary Theory is a stark reminder of species that are extinct and those that are presently threatened.”

The assessor was also impressed with the learning facilities for children, saying “low level tables accommodate children’s art facilities and there are excellent reading books available.”

As part of the assessment, the Museum was ‘mystery shopped’ with the assessor remarking that the telephone enquiry was “well answered” by museum staff who “gave helpful information about access to the ground floor and wildlife galleries”. Email enquiries were similarly praised with the assessor noting the “prompt” response.

The assessor also praised the museum website saying “it is up to date and easy to navigate. Content is accomplished and there is good use of colour and photographs” and also remarking that “Curator’s Choice is an excellent idea!”

The assessor summed up his judgement by saying: “There is a wealth of excellent material in the Museum – with the Wildlife Gallery and the Wainwright exhibits showing what can be achieved. The possibilities for mutually beneficial exchanges of skills with college courses and museum qualifications seem exciting.”

“There is huge potential scope for the Museum.”